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A BBP Backpack is truly a work of ergonomic art. BBP backpacks are designed to be comfortable and not hurt. Founded in 2005 by Sean Lee, who suffered from 3 herniated discs over a 9 year period (that he felt occurred due to carrying heavy laptop backpacks), Sean decided to create a better bag. He combined backpack straps with a low riding messenger style laptop bag creating an urban inspired "super ergonomic bag" that reduces strain on your back as it hangs low on your "bum", hence the name "bum back pack" or BBP. BBP is also involved heavily within the community; they dedicate a portion of their profits to local, national and international charities. (BBP's goal for 2010 is to give away 1000 backpacks to those in need during these tough economic times.)